Why Do You Need To Improve Domain Authority? It analyzes the ranking factors Google uses for deciding rankings so that website owners can evaluate their website’s performance. It is a third-party tool that you can leverage to predict your spot on search engine result pages (SERPs). Note that DA is not a ranking factor for search results. The higher the DA or DR score, the higher the website’s domain authority.ĭA is primarily decided by two factors: the quantity and quality of backlinks to a website and the number of other sites having outbound links pointing to the site. Unlike page authority (also a score created by Moz), these tools are not specific to web pages-they give an idea of a domain’s overall authority. It then gives a score between 0 and 100 that website owners and developers can use for comparing theirs with others. Like Ahrefs domain rating (DR), it simulates PageRank, Google’s ranking algorithm, by considering all the relevant factors that can influence SEO ranking. How To Improve Your Website’s Domain Authorityĭomain authority is a link-building tool created by Moz that rates a website’s authority.Why Is It Important To Increase Domain Authority?.

In this blog post, we dive into what domain authority is, its importance, how you can track it, and the steps you need to follow to increase your site’s DA. High domain authority leads to better search engine rankings and more organic traffic to your website.ĭo you want to learn how to increase domain authority?

If you’re regularly churning out content on your website without seeing it appear on the top of search engines, you should consider your domain authority (DA).

Ahrefs website authority checker